Sport Fintech Group is an independent company whose main shareholder is the event company JustRun International.
JustRun is one of Canada's largest running events company and has a motivated team with over 100 years of cumulated experience.
JustMOVE is the free application of VIRTUAL RACING and fitness developed by the Sport Fintech Group that rewards users with tokens when they move.
The original idea came on a morning in 2017, when the founders in Montreal, Winnipeg and Sri Lanka wanted to run together and motivate themselves in real time.
The concept of a virtual racing is simple. We organize an activity (JustMOVE currently supports walking and running, and plans to introduce cycling and mountain hiking) and everyone moves at home, near their home or office. No matter where in the world.
The application tracks the position of each participant in real time and displays the result showing who is ahead or behind and the position of the runners in the general ranking.
The JustMOVE app, like many other health and fitness apps, tracks your activities with the use of your GPS, but rewards users with tokens based on their training activities and recorded virtual races. In their phone, with the app.
When the user receives his tokens, they are stored in his electronic wallet included in the application. He must mandatorily give back a portion (minimum of 10%) to a charity of his choice, amongst those authorized by JustMOVE, to contribute to the unique ecosystem of the application.
04. USE TOKENS
The company intends to sign commercial contracts that would allow to exchange the tokens won by the user for moving with the JustMOVE application, for various goods such as training equipment, partner gift cards, clothing, health products and more.
The JustMOVE mobile app is unique in the world. Motivating people to move is our main mission and allowing our users to donate some of their rewards to help charities is part of our founding actions.
For charities, tokens can be sold to companies for a fee. The acquiring company can use the chips in the shop and even to purchase advertising options. This is the only way for a company to make itself visible in the mobile application.
By assigning monetary value to exercise, JustMOVE encourages more people to get in shape and above all creates a lifestyle where users combine health, exercise and philanthropy.
JustMOVE will use blockchain technology Waves Platform (whose translation into French is blockchain), similar to Bitcoin, to issue its reward tokens.
The company intends to sign commercial contracts that will allow to exchange the tokens won by users for moving with the JustMOVE application for various goods such as training equipment, partner gift cards, clothing, health products and more.